--- a/README.md	Fri Nov 08 21:58:13 2013 +0000
+++ b/README.md	Mon Nov 11 22:57:04 2013 +0000
@@ -6,7 +6,17 @@
 of benchmarks and performance regressions. CalipeL has been heavily 
 inspired by [SUnit][1] and [Caliper][2]
 
-Features:
+The basic ideas behind are:
+
+- Benchmarking and (especially) interpreting benchmark results is always
+  a monkey business. Therefore the framework should be as simple as 
+  possible so everybody understands the meaning of numbers it gives.
+- Benchmark results should be kept and managed at single place so one
+  can view and retrieve all past benchmark results pretty much the same
+  way as one can view and retrieve past versions of the software from
+  VCS.
+
+## Features
 
 - *simple* - creating a benchmark is as simple as writing a method in a class
 - *flexible* - a special set-up and/or warm-up routines could be specified at benchmark-level as well as set of parameters to allow fine-grained measurements